While you might have heard the term behavioral finance, you have not heard my guest Stuart Ritter, from T. Rowe Price explain the origins, research and fundamentals behind why it is so important for employers to understand and embrace as they design their retirement plans.
Stuart is a vice president and senior financial planner—designing, building, and implementing guidance and advice services to assist customers in achieving their financial goals. He has appeared on television and radio programs for networks like ABC News, Fox Business, and National Public Radio; and has been quoted by The Wall Street Journal, The New York Times, Kiplinger’s Personal Finance magazine, Money magazine, and other national news organizations. During our conversation, he shares useful and entertaining stories and analogies to help employers better understand the concepts of behavioral finance and why plan design options such as automatic enrollment and automatic increases are really not as foreign to employees as we may think.
Check out the full episode here – http://apple.co/1rpVflQ